McMill CPAs and Advisors logo

McMill Building

125 S. 4th Street

Norfolk, NE 68701

 

Phone:     402-371-1160

Toll Free: 800-694-1160

 

Website: www.mcmill.info

January 2022

Marketing on a Budget

Marketing on a Budget

Small businesses often operate on tight budgets. But fortunately, there are ways you can market your business without spending a lot.


EXPAND AND ASK
Ask for referrals from current customers. You can ask them verbally as a project is wrapping up or through email or social media if your business is cloud-based.


GIVE IT AWAY
Hosting a free workshop, webinar or event that highlights your product or service is a great way to get in front of your ideal customer. People love learning, so classes can be a great way to build meaningful connections.


BE CHARITABLE
Consider sponsoring a local event. Backing your favorite charity is rewarding and your business gets publicity. As a bonus, your business may be able to take a tax deduction for your sponsorship expenses.


BE SOCIAL
Use your social media channels to run a contest or giveaway. You may have to spend a little for a prize or offer your product or service at no charge, but the number of participants and new potential leads you get will be worth the price.


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