How to Attract Older Workers

Choosing a benefit package attractive to employees of every age is often challenging, especially when an employer has an older workforce. Numbering roughly 11 million today, the older workforce has nearly quadrupled in size since the mid-1980s.

OFFER FLEXIBILITY

As your workforce ages, consider how older workers value flexibility as much as health and retirement benefits.

Larger organizations increasingly allow older workers to transition into retirement by job-sharing, working remotely, and cutting their hours. Some pioneering snowbirds work seasonally with one employer or in temporary jobs, as income needs dictate, while they travel back and forth between their northern homes and the Sunbelt.

GAIN EXPERTISE

Other companies that know age often equals knowledge may attract older workers by offering paid healthcare, long-term care, and generous paid time off. As the workforce ages, consider taking the lead by hiring older workers. They equal experience and productivity.